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What We Do
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Financial management for growing service businesses

Make sure growth turns into profit.

Catch the money that leaks between quoting the work, completing the job, invoicing the customer, and collecting the cash. We’ll show you where profit is being lost and what to fix next.

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What financial management actually looks like

We win if you win

Our 90-day value guarantee

Within your first 90 days, we’ll identify and quantify opportunities to improve profit, reduce unnecessary costs, protect cash, or make a better financial decision. If we can’t show enough measurable value to justify our fee, we’ll refund your first month.

What owners say

Avanza isn’t for everyone

We’re built for owner-led field service businesses that have grown beyond managing the numbers by instinct.

See what an Avanza engagement can look like

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Every relationship starts with a focused 90-day engagement

How it works

We connect what happens in the field to what happens in the numbers

  1. Month 1

    Understand the business

    We learn how you make money, what you’re trying to improve, and how work moves through the business. We get into the books and the systems behind them, make sure the numbers are reliable, and identify the biggest opportunities to focus on.

  2. Months 2–3

    Turn the numbers into action

    We focus on the issues that matter most, make the necessary improvements, and start working the changes through the business. By the end of 90 days, you should be able to see where Avanza is creating measurable value.

  3. Month 4+

    Keep what’s useful

    From there, we keep the financial system running, watch performance, track your goals, and help with decisions as they come up. The level of support can grow or shrink as the business changes.

Joaquin Ortiz, founder of Avanza, photographed on a rooftop in San Francisco.

Work directly with Joaquin

Joaquin grew up around family-run trade businesses, studied finance at UC Berkeley, and spent much of his career working with early-stage companies on finance, fundraising, and growth. He started Avanza to bring that same hands-on approach to the service businesses he grew up around.

Meet Avanza

Questions before we get started?

You don’t have to run the money side alone

Tell us a little about the business, what has changed, and what you want to do next. We’ll figure out what you need and whether we’re the right fit.